Philippine Center for Creative Imaging

The process of creation is essentially messy, and with the disorder and chaos on hand, the graphic designer is always the casualty. How can you tell if an editorial design is effective? Is it how the designer utilizes color, type, and composition? Or is it the target audience's verdict on the final printed product?

What constitutes publication design? Editorial design includes magazine, newsletter, and other printed communication materials of varying sizes and uses. Its purpose is to promote, support, and supplement a marketing program or advocacy. But one thing is common with all of them, they possess a very specific goal: It must generate positive response.

What will be covered

This course will investigate the key elements in achieving a successful editorial design by utilizing two fundamental approaches: aesthetic and strategic. Aesthetic: type, color and composition; and Strategic: workflow, resources and timetable. It also focuses on the creative approach, first by determining what the communication objectives are; second, deciding on how to arrive at the creative solution.

By the end of this course, the participant will be able to learn how to conceptualize, organize, and execute an effective, smart and eye-catching design project based on the editorial brief provided by the instructor and the market forces that determine its direction.

The participant will be able to design and create a publication from concept to press-ready material. This course is also a capacity building workshop where the participants can bring their own works to class for discussion and critique. Real-life publication success and failures are also discussed, that will surely initiate a lively discussion among attendees.

Who should attend

This course is for graphic designers, managing editors and people who would like to go beyond desktop publishing. It will enable the participant to possess and control the right tools for every creative challenge they are confronted with.

The participants will eventually discover the elements behind a conceptually rich, yet simple editorial design against a weak, complicated and haphazardly designed material.

Prerequisites

To take this course, you should have working knowledge of Adobe InDesign, Photoshop and Acrobat.

Comments from participants

Validated key concepts; clarified issues about certain design problems I usually encounter. — Eric Andaya (Boracay New Wave Divers)

I like the hands-on training and critique part of it. — Loren Santiago (Kumon Philippines)