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Budget Seminars: Visual Communication Design

July 29 - Designing Effective Marketing & Corporate Collaterals

Get some design sense drummed into your head by two experienced graphic designers--in just one day! No knowledge of Adobe or Corel software necessary to understand the design approaches and solutions demonstrated by the lecturers.

Course Details

Do your flyers and posters look like they were done in MS Word or Powerpoint?

Does your product and corporate brand look like some fun font effects anyone can do?

Are you doing design work you never trained for?

Supervising a communication or graphics department or service provider?

Starting out as a graphic designer?

Get some design sense drummed into your head by two experienced graphic designers--in just one day! No knowledge of Adobe or Corel software necessary to understand the design approaches and solutions demonstrated by the lecturers.

What will be covered

    How to design effective:

  • Logos
  • Business Cards
  • Letterheads
  • Posters
  • Banners
  • Product Branding
  • Flyers
  • Brochures
  • Product Packaging and Labels
Who can benefit
  • Graphic designer wannabes who are embarking on a second career
  • Office staff who are doing double duty as graphic artists
  • Current graphic designers and artists who want to put more oomph into their work
  • Students and fresh grads of art schools who want to absorb more than the theories and "rules" taught in school
  • Managers and department heads of communication or graphics
July 30 - How to Think Like a Graphic Designer

Today's graphic design market is becoming more and more competitive that having a good concept and top-notch execution is only half of the total process.

Course Details

Guerilla Graphic Design

Nowadays, speed is of the essence. Not only should designers be able to deliver in time but they should also work within limited resources. In this emerging market of outsourced graphic design services, designers are trained to hone their creativity with speed. Learn how designers can create ads from concept to finished layouts in 2-3 hours without sacrificing quality and accuracy.

How to Pull Ideas Out of Thin Air

This lecture is for everybody involved in visual communication. There’s a huge, endless demand for ideas in advertising, graphic arts, and photography—visuals for marketing materials, logos and graphics, photo pegs, updating old visuals. Rather than spout abstract, feel-good, hoodoo inspirational words, this lecture lists proven techniques for creativity that can be followed by anyone, cookbook-style.

The Twelve-Way Test of Poster Impact and Effectiveness

Judging a poster’s impact and effectiveness is not just about nice layout or nice graphics. The final test of a poster is out there, in front of its audience. Will it be noticed at all? Will it be remembered? Will it move the reader to action?

How will you, the graphic artist, know? What accomplishes all that is not an arty-smarty layout but powerful content, visuals appropriate to the message, targeted message.

This lecture runs through twelve questions that, like a ruler, take full measure of your poster, and guide you in judging if the designs on the drawing board have a better than even chance of being noticed and remembered.

Payment and Discounts

Regular Fees:

  • July 29 (Sat) - 1,450
  • July 30 (Sun) - 1,450

Discount Options:

  • Early bird discount: Pay on or before July 21 (Fri), and pay only 1,200/day or only 2,400 for 2 days.
  • Group discount: Group of 5 or more, and pay only 1,200/day each.

Note: The above discount options are not cumulative. A person may only apply one discount option.

The Lecturers

Tony Bucu is an Adobe Certified Expert (ACE) and the country’s first and only Adobe Certified Instructor (ACI) in Illustrator (CS6 and CC).

He took up Electrical Engineering at Mapua Institute of Technology, and never thought he would end up as a graphic designer. After leaving college, he decided to explore his artistic skills and worked as an artist for a garments factory, designing shirt graphics. He has never looked back, and has been a designer for the last 20 years.

Stanley Coloma is a multidisciplinary digital artist and a technology evangelist who advocates the use of new media and emerging technologies to create engaging and dynamically driven user experiences accross different digital mediums.

Stanley has gained more than 10 years of experience in digital arts and handled multifaceted projects in print, interactive, broadcast and post production. He is a health and technology advocate. Stanley continues to pursue his quest for learning and explores interactive possibilities on the web and various media.

Ed Yap is a marketing communications consultant, providing copywriting and graphic arts services for print, Web, and audiovisuals. He produces marketing and corporate promotional materials such as brochures, print ads, logos, posters, magazines, Websites, and kinetic slide presentations ("motion stills").

He has also been editor-concurrent art director for three nationally distributed magazines, namely, i-Mag Photography, Digital Camera Philippines, and Gamefowl. He was formerly creative director/executive copywriter at Dailey & Associates, Graphic Atelier, Ad Strategists, and at his own design studios, e/FX Graphics, Design Matrix, and Show &Tell Communications.


  • Jul 29 (Sat)-Designing Effective Marketing & Corporate Collaterals
  • Jul 30 (Sun)-How to Think Like a Graphic Designer

9:00 AM to 5:00 PM


PhP 1,450 (USD 32)/day. Payments and Discounts.

Includes lunch, snacks, seminar kit, and certificate of attendance for each topic.

Be sure to read the Registration Info before registering.


Note: Your seat is not confirmed until we receive a 50 percent down payment.

Course Date(s)

Deposit payment at your nearest Rizal Commercial Banking Corporation (RCBC) branch, in the name of Philippine Center for Creative Imaging, S/A 1-249-91545-5. Fax deposit slip to 892-5281 with your name and class details. Surrender deposit slip on first day of class to get official receipt.

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