Go to PCCI Institute of Photography Contact Us
The countrys premier digital arts training center

Fundamentals of Commercial Production Design

Day 1
  • Introduction to Production Design (PD):
    • What does a PD do?
    • Working on different fields.
  • Production Design on TV Commercial:
    • Requirements
    • What is its role in the industry?
    • Your team: Art Department
  • People you work with:
    • Director
    • Cinematographer
    • Artists/Actors
  • Pre-production:
    • Breakdown Script/Storyboard for Art Department
    • Location
    • Research and Design
    • Budget Estimations

Activity: The class will be given a short script/storyboard and asked to create a breakdown of props that are needed in the scenes.

Day 2
  • What we do behind the scenes:
    • Set Design: Creating an illusion for background and foreground
    • Wardrobe Styling: Fast wardrobe change
    • Propsman: The secrets of beauty shots
    • Food Styling: How to make food look good

Activity: The class will be asked to bring any food, a plate, linen, book and 3 random items of their choice and showcase how they'll arrange it and take a photo of it.


This workshop is for anyone interested to learn production design in commercial videos.


  • to be announced

9 AM to 5 PM

  • Ghie Chan

PhP 5,950 (USD 135)

Includes materials, lunch and snacks.

Be sure to read the Registration Info before registering.


Note: Your seat is not confirmed until we receive a 50 percent down payment.

Course Date(s)

Deposit payment at your nearest Rizal Commercial Banking Corporation (RCBC) branch, in the name of Philippine Center for Creative Imaging, S/A 1-249-91545-5. Fax deposit slip to 892-5281 with your name and class details. Surrender deposit slip on first day of class to get official receipt.

Who's Paying?
Are you coming from outside Metro Manila?
Preferred Platform

Where did you hear about us?

Please specify:

If you get a browser-related error, email your details to registration@pcci.com.ph