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TV Commercial Production

Day 1
  • Introduction
    • What is the difference between TVC and Digital Ads
    • Importance of branding, identity and emphasis in advertising.
  • Pre-Production
    • Working with an agency.
      • Requirements
      • The bidding process
      • Creative conceptualization
      • Decks, storyboards, etc.
      • Timelines
    • Manpower structure
    • Feasibility
    • Casting
      • Contracts
      • Brief intro about labor rules (especially for Kids)
    • Production Design
    • Location (Studio or actual location?)

Activity: Students will be given an exercise where they will be given a sample project brief by from an agency that they need to plan and execute.

Day 2
  • Production
    • What to expect?
    • Walkthrough (Usual day in a set, Schedules, Terminologies)
    • Samples (filming and output)

Activity: Students will be given half a day to produce the TVC based on the sample project brief provided in the last session.

Day 3
  • Post production process
    • Offline
    • Online
    • Color grading
    • VFX
    • Release
  • Release
    • TVC (IMX format/Tapeless system, Tapes, TOC, etc., Rates)
    • Digital (Platforms, Delivery)
    • ASC (Advertising Standards Council)
  • Activity: Students will edit their TVCs that will be screened as their last activity in the workshop.

  • Basic knowledge in using Adobe Premiere Pro.
  • Those with camcorders are encouraged to bring their equipment to class.


  • Apr 26–28 (Fri to Sun)

9 AM to 5 PM

  • Amado "Dos" Ocampo

PhP 8,950 (USD 200)

Includes materials, lunch and snacks.

Be sure to read the Registration Info before registering.


Note: Your seat is not confirmed until we receive a 50 percent down payment.

Course Date(s)

Deposit payment at your nearest Rizal Commercial Banking Corporation (RCBC) branch, in the name of Philippine Center for Creative Imaging, S/A 1-249-91545-5. Fax deposit slip to 892-5281 with your name and class details. Surrender deposit slip on first day of class to get official receipt.

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