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Designing Effective Marketing and Corporate Collaterals: Branding, Labels & Product Packaging

Products either fail or succeed depending on several factors, primarily due to how its branding was developed, and how it can relate to consumers at point of purchase. This workshop covers the basics of branding design, from creative brief to product development, with actual hands-on production of mock-up packaging.

What will be covered
  • History of branding
    • Branding ethics
    • Originality
    • Credibility
    • "Truth in advertising"
  • Brand development
    • SWOT analysis (Strengths, Weaknesses, Opportunities, Threats)
    • Working with Vision and Mission statements
    • Creating brand identity
    • Design, symbolism, color
    • Identifying the target market/potential consumers
    • Creating and projecting brand "personality"
    • Making emotional connection with consumers
    • Maintaining the same image, message, "personality" across different media
  • Packaging mechanics
    • What shape? What material?
    • Live areas, conspicuous areas, obscured areas
    • Visibility (on store shelf)

Basic knowledge in using graphic design softwares such as Adobe Illustrator or CorelDRAW, Adobe Photoshop, and Adobe InDesign.


  • Feb 13–14 (Thu to Fri)

9 AM to 5 PM


PhP 6,950 (USD 155)

Includes materials, lunch and snacks.

Be sure to read the Registration Info before registering.


Note: Your seat is not confirmed until we receive a 50 percent down payment.

Course Date(s)

Deposit payment at your nearest Rizal Commercial Banking Corporation (RCBC) branch, in the name of Philippine Center for Creative Imaging, S/A 1-249-91545-5. Fax deposit slip to 892-5281 with your name and class details. Surrender deposit slip on first day of class to get official receipt.

Who's Paying?
Are you coming from outside Metro Manila?
Preferred Platform

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If you get a browser-related error, email your details to registration@pcci.com.ph