Prepress Survival Guide
Are your 300-ppi images pixelated on press? Are transparent backgrounds printing solid white? Is there a color cast in your CMYK monochrome images? Are highlights losing detail? Are your grayscale photos too dark? Are dark photos printing too much ink than necessary?
The scary thing is, most errors don’t show up until print time. We all find out the hard way that the road from screen to print is not as WYSIWYG as we thought. In fact, the road is lined with snares and pitfalls that can trip even artists experienced in computer layout and image editing.
This hands-on class on digital prepress will show you proven remedies and preventive measures for producing publications that look the way you want them and eliminate or reduce problems at press time.
What will be covered
- How to prepare images with the correct resolution and tonal settings appropriate for various papers, press conditions, and halftone screen rulings
- How to avoid plugged shadows and blown highlights
- How to avoid fuzzy edges in line art created in Photoshop
- How to prepare 300-ppi images that won’t pixelate on press
- How to sharpen correctly for a particular output device
- How, when—and why!—to control the amount of CMYK ink in your files, not on press
- How to use Pantone (spot) colors correctly in a four-color workflow
- How to ensure that transparent images print correctly, even if your monitor doesn’t show a problem
- How to keep reverse text sharp on rich black backgrounds
- How to correctly set up pages and margins for press, not just for monitor
- How to size and prepare multifold panels correctly without a calculator or ruler
- How to prepare art for tarpaulin printing, digital printing, silkscreen printing, and flexographic press (packaging)
- How to override InDesign settings that can lead to errors in production
Who will benefit
- Graphic artists, desktop publishers, layout artists, art directors
- Silkscreeners and artists submitting art to silkscreeners
- Prepress artists and supervisors of printing houses
- Working knowledge of InDesign and Photoshop primarily. Illustrator and CorelDRAW can take the place of InDesign in some exercises.
Edward Yap is a graphic artist and writer with extensive, real-world exposure to print production, from the time he worked in advertising and graphic design studios, including his own. When the press industry took its first steps in digital production, Ed kept abreast by learning the digital workflow equivalent of the traditional, cut-and-paste process. Many techniques he demonstrates in the class are actual problems and solutions he encountered as editor/art-director of three nationally distributed magazines and as creative director of his own design studio.
- Apr 13–15 (Mon to Wed)
9 AM to 5 PM
PhP 8,950 (USD 200)
Includes materials, lunch and snacks.
Be sure to read the Registration Info before registering.