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Corporate Identity + Marketing and Collaterals Design (Hands-on sessions)

Effective Logo Design (2 days)

Course Details

Most consumers have very strong opinions regarding their favorite brand. These opinions are more emotional than rational. Some brands (e.g. Apple, Microsoft, Adidas etc.) resonate with customers more than others. They form an emotional attachment to these brands, often disregarding better products and services for ones with higher visibility and brand recognition.

It is therefore of the utmost importance that every company — especially the small business, has a sound brand strategy and a strong brand identity with a unique identifi- able logo.

This is a two day comprehensive hands-on workshop on logo design. Incorporating the best practices and creative techniques that will take your skills in logo design to the next level.

What will be covered
  • The do’s and don’ts of logo design
  • How to design logos properly using time tested methods
  • How to pitch your logo designs to your client
  • How a branding manual is created
  • The importance of branding and logo design in a corporate world
Who should attend
  • Graphic artists
  • Layout artists
  • Brand professionals
  • Sales and marketing professionals
Prerequisites
  • Basic computer operation is a must.
  • Experience of any vector based application is an advantage (e.g. Adobe Illustrator, CorelDRAW, Inkscape).
Designing Letterheads & Business Cards (1 day)

Course Details

In this hands-on training course, you will learn the foundations of branding and how it affects all your design process and design projects. With a solid branding in place, you can create compelling designs for business card, envelope and letterheads. We’ll also show you the proper tools to use for each type of project

Who should attend
  • Graphic artists
  • Layout artists
  • Brand professionals
  • Sales and marketing professionals
Prerequisites

Knowledge in using graphic design softwares such as Adobe Photoshop, Adobe Illustrator or CorelDRAW, and Adobe InDesign.

Poster and Banner Making with Photoshop (1 day)

Course Details

Although Illustrator and InDesign are the usual tools for design and layout, Adobe Photoshop is the one-stop-app for creating image-heavy pieces like posters, banners, and even handbills. Working entirely in Photoshop, you have access to all the image effects without having to shuttle back and forth between two applications.

Layers and layer effects blend seamlessly with other layers, selections with other images, image pixels with Smart Objects and vector text. Designers can have much more freedom, and results can be more predictable, especially resolution and color using Photoshop's soft-proofing preview. Using Layer Comps, you can easily come up with several versions of a design without having to create multiple files.

While the class exercises focus on poster making, the principles and techniques can be used for other communication materials that are more reliant on images than on text, such as hanging banners, Web banners, book and CD covers, and photographic illustrations.

What will be covered
  • Using Postscript and raster types in Photoshop
  • Using layer mask and vector mask creatively
  • Using clipping mask
  • Using type on path and vector graphics
  • Using warp modes
  • Using content aware scales
  • Using layer comps to present alternative designs
  • Managing color for different output devices
  • Using Smart Objects
Who will benefit
  • Graphic artists working in print shops producing banners and posters
  • Artists who want to pick up advanced skills in Photoshop
  • Office staff working as graphic artists who have no formal training in graphic arts
Prerequisite

Interested students must have at least a basic familiarity with the functions of Adobe Photoshop. At least two years experience in using Photoshop is ideal.

Designing Flyers and Brochures (2 days)

Course Details

A quick look on the basics of flyer and brochure design, from media types and sizes, to the preparation of materials and text for layout, and the proper use of grids, white space, and fonts. The workshop involves producing layouts from scratch, with focus on proper material preparation and placement, and creating several studies from a creative brief.

  • Effective flyer and brochure designs
    • What works, what doesn't work
    • Designing/conceptualizing the cover or main visual
    • Text vs visuals: Balance, impact, appropriateness
  • Document formatting
    • Size
    • Folds
    • Placement hierarchy
  • Color and white space implementation
    • Working with color
    • Working with limited color palette (less than full color)
    • Using color effectively
  • The use of grids
    • Arrangement, alignment, hierarchy, contrast
    • Creating grids
    • Breaking out of the grid
  • Managing files, type and fonts
    • Vector files and bitmap files
    • Effective typography
    • Choosing and using fonts
Branding, Labels and Product Packaging (2 days)

Course Details

Products either fail or succeed depending on several factors, primarily due to how its branding was developed, and how it can relate to consumers at point of purchase. This workshop covers the basics of branding design, from creative brief to product development, with actual hands-on production of mock-up packaging.

What will be covered
  • History of branding
    • Branding ethics
    • Originality
    • Credibility
    • "Truth in advertising"
  • Brand development
    • SWOT analysis (Strengths, Weaknesses, Opportunities, Threats)
    • Working with Vision and Mission statements
    • Creating brand identity
    • Design, symbolism, color
    • Identifying the target market/potential consumers
    • Creating and projecting brand "personality"
    • Making emotional connection with consumers
    • Maintaining the same image, message, "personality" across different media
  • Packaging mechanics
    • What shape? What material?
    • Live areas, conspicuous areas, obscured areas
    • Visibility (on store shelf)
Prerequisite

Knowledge in using graphic design softwares such as Adobe Photoshop, Adobe Illustrator or CorelDRAW, and Adobe InDesign.

Infographics Design (2 days)

Course Details

It has been said that “a picture is worth a thousand words”, and to take in large amounts of complex information and distilling them into a simple yet elegant visual is an art in itself. As much as it is easy to create those thousand words into a cohesive image, you still have to find the right way to express those words that will matter, and in today’s world where information is prevalent and essential, whether in product catalogs to news articles to food packaging, making sense of it all has become more of an art and a science.

In this two-day course, we will identify the basic elements in creating a basic infographic, including using the right font, the right visuals and the right context to efficiently visualize information without compromising on aesthetics and accuracy, while we uncover the qualities of what makes a truly effective infographic that stands out from the others, as well as some tips on how to add visual interest to the reader.

Who should attend
  • In-house graphic artists involved in business collaterals
  • Graphic designers interested in infographics and information design
  • Business people in-charge of Business Presentations
  • Infographic Junkies
Prerequisite

Basic knowledge of graphics programs, preferably vector-based graphics programs such as Adobe Illustrator or CorelDRAW.

Who should attend
  • Graphic designer wannabes who are embarking on a second career
  • Office staff who are doing double duty as graphic artists
  • Current graphic designers and artists who want to put more oomph into their work
Prerequisite

Participants should already have working knowledge in the use of graphic design applications such as Adobe Photoshop, Adobe Illustrator and/or CorelDraw, and Adobe InDesign or those courses covered in the Graphic Design Software Applications (Level 1).

Terms and Conditions

Thirty percent (30%) downpayment is required upon registration. The balance can be paid in installments (cash, check or credit card). Payment schedule will be given upon registration. Downpayment is not refundable but transferable to other people or schedule.

 

DATE(S):
  • Poster and Banner Making Jun 22 (Thu)
    Designing Flyers and Brochures Jun 26–27 (Mon to Tue)
    Designing Letterheads & Business Cards Jul 10 (Mon)
    Branding, Labels and Product Packaging Jul 13–14 (Thu to Fri)
    Effective Logo Design Jul 22–23 (Sat to Sun)
    Infographics Design Aug 21–22 (Mon to Tue)
TIME:

9:00 AM to 5:00 PM

INSTRUCTOR(S):
FEE:

PhP 18,800 (USD 470). Package fee is around 20-30% cheaper than taking the courses a la carte.

Includes materials, lunch and snacks.

Be sure to read the Registration Info before registering.

Register

Note: Your seat is not confirmed until we receive a 50 percent down payment.

Course Date(s)
Payment

Deposit payment at your nearest Rizal Commercial Banking Corporation (RCBC) branch, in the name of Philippine Center for Creative Imaging, S/A 1-249-91545-5. Fax deposit slip to 892-5281 with your name and class details. Surrender deposit slip on first day of class to get official receipt.

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