Go to PCCI Institute of Photography Contact Us
The countrys premier digital arts training center

Photography Essentials

Making your first steps as a serious photographer? This package not only gets your feet wet, it immerses you in the art and science of photography. But don't be intimidated if you have no background in either art or science. Principles and techniques are made digestible and easy to follow. Exercises are done with the instructor at your elbow, not done at home for the student to figure out.

Because photography is all about light and not just camera operation and composition, the program includes basic studio lighting for portraits and image editing with Lightroom, the program designed and optimized for needs of photographers.

Digital Camera Fundamentals (1 day)

Course Details

If you're getting into digital photography, understanding digital cameras is absolutely essential. This comprehensive one-day seminar explains in simple terms what you need to know about buying the perfect camera for your needs. It describes the many camera features to consider, why they are important and how they affect your photographs. If you already have a digital camera, this seminar will give you a better understanding of your camera's capabilities and limitations.

What will be covered
  • Advantages of Digital Photography
  • Kinds of Digital Cameras
  • The Process of Digital Photography
  • How Does a Digital Camera Work
  • The Digital Photograph
  • Anatomy of a digital camera
    • Image sensor
    • Resolution
    • Aspect ratio
    • Color depth
    • White balance
    • Sensor Sensitivity
    • Frame rate
    • Image storage & downloading images
    • Preview screen & viewfinders
    • Lenses
    • Batteries
    • Image compression & file formats
    • Histogram
    • Color Space
  • Technology Limitations of a Digital Camera
Who should attend

This beginner-level seminar is primarily for those who are thinking of buying a digital camera. It will also benefit those who already have a digital camera but need a better grasp of its features, capabilities, and limitations.

What to bring

Bring your digital camera (if you already have one) with its user's manual and USB/Firewire cord.

Basic Photography (3 days)

Course Details

This hands-on workshop covers all the fundamentals of photography and is a good starting point for those who want to pursue specialized photography, like wedding, advertising, studio portraiture, etc.

This course caters to all kinds of participants — from amateurs to professionals in the making — and will cover digital SLR or Mirrorless interchangeable-lens camera and prosumer cameras. It will concentrate on basics of photography.

What will be covered

On the first day, you will spend the entire day listening to lectures, observing demonstrations, and participating in some hands-on activities. The second day will be devoted to actual shooting on location and evaluating the pictures you took. The first part of the third day will be spent evaluating the photos taken in the afternoon of the second day while remainder of the day will be spent on discussing the other topics not covered in the first day.

  • Definition of photography
  • Technical objectives of photography
  • Light (light source, types of light, quality of light, direction of light)
  • Camera controls (focusing, aperture and shutter speed controls)
  • Creative exposure and advanced exposure techniques (definition, ISO, Aperture, Shutter Speed)
  • Getting the correct exposure
  • Lenses and their attributes
  • Understanding depth of field
  • How to capture motion
  • Developing your eye: Composition
  • Filters and Hoods (skylight/UV flters, polarizing filter, neutral density filter, kinds of ND filters, lens hoods)
  • White Balance - Color Correction Filters (color temperature of light, digicams white balance, creative use of white balance)
  • Camera Flash (built-in flash, external flash)
Expected Outcome

By the end of this 3-day workshop, you will be able to:

  • discuss the importance of light to photography
  • discuss what is exposure and the procedure to achieve the correct exposure
  • discuss concepts of depth of field
  • discuss how to emphasize and/or freeze motion
  • discuss the concept of creative exposure
  • discuss why lenses have different focal lengths
  • discuss how to achieve correct focusing and avoid camera shake
  • enumerate the different compositional techniques
  • apply the theory into practice
  • evaluate the photographs you have taken
Who will benefit from this workshop

This workshop is for serious photography hobbyists or anybody who is considering a career in photography. Even long time shooters who never had a formal training in photography will also greatly benefit from this workshop.

What to bring

The participant must have a digital SLR camera, a prosumer digital camera that has a manual exposure mode, a digital range finder camera, or a Mirrorless interchangeable-lens camera. Participants should also bring their camera charger and memory cards.

Note: You can use any brand of camera. Our workshops are designed to help you become a better photographer, whatever your camera’s brand.

Prerequisites

To be more prepared for this course, participants are advised to attend the Digital Camera Fundamentals seminar before taking this workshop.

Strobist Photography: Creative Techniques with Portable Flash (1 day)

Course Details

If you are already familiar with shutter speed, aperture, and ISO, then you have the fundamentals to dramatically improve the quality of your flash photos.

Itching to shoot better portraits? Better still life and product shots? But can't afford studio flash? Well, itch no more--we'll show you how to produce professional studio photos with affordable, portable, camera flash. Even the pros resort to camera flash in the field or indoors, some all the time and not just occasionally.

How do you control the intensity? Create soft shadows that don't scream "flash photography?" Balance the flash with available light? Or eliminate available light altogether?

The class will be handled by renowned wedding photographer Richel Mascariñas, who encounters "portable flash" situations all the time when shooting brides and bridal accessories. He'll shares the key concepts and techniques behind effective and creative lighting with flash. He will start with simple techniques that improve the results from a camera's built-in flash. He then focuses on fill flash techniques and on using flash as the key light.

What will be covered
  • Explanation of the principle behind the flash photography
  • The advantages of external flash vs. built-in flash
  • Balancing act of ambient and flash
  • Flash ranges and modes
  • How to use the rear or second curtain
  • How to use high sync for sports photography
  • How to use the macro ring flash for flash photography
  • How to use flash modifiers with the flash
  • How to use fill-in flash for various kinds of subject, e.g., shooting people against dramatic sunset
  • Adding a second flash
  • Purchasing a flash
Who should attend
  • Wedding and portrait photographers
  • Photojournalists
  • Product photographers
  • Hobbyists
  • Graphic artists who are also called upon to shoot "without a studio"
  • PR agents who often need a photo on the spot
Prerequisites

Basic knowlege in photography.

Studio Portrait 101: Extraordinary Portraits of Ordinary People (3 days)

Course Details

It's great news if you measure the potential size of the market. Bad news if you're not trained to handle the ordinary-looking, the subject who has four left feet when posing, the unphotogenic, the overweight and underweight, the eyebags and big ears...in short, the average Joe. These are the regular clients of a commercial portrait studio in a mall or busy downtown area. Not professional models who still look perfect upside-down. Dail Deri photographs these types every day, and in this workshop she shares professional techniques for photographing students, office workers, housewives, businessmen, babies, and entire families.

What will be covered
  • What's in a portrait studio - minimum size requirement of a studio and the essential equipment and accessories
  • Basic light set ups for portraits
  • Taking indoor portraits with studio lights or compact flash
  • Correcting subject's imperfections through lighting and posing
  • Posing your subject
  • Individual, couple, and group portraits
  • Investment for commercial studio or on-location portrait photography services
Who should attend
  • Studio Portrait 101 is perfect for those who wish to:
  • Learn the basic principles of photographing people - from babies to adults, for personal or commercial purposes
  • Gain knowledge in taking indoor portraits with the use of studio lights or even compact flash
  • Put up a portrait studio, whether for commercial or personal use
  • Make portrait photography their business or supplementary source of income
Prerequisites
  • Digital SLR with lens in the wide to tele range, with a PC socket for studio flash
  • Completion of the PCCI basic photography workshop or equivalent experience in basic photography and lighting principles
Photo Editing & Management with Adobe Photoshop Lightroom (3 days)

Course Details

This course is designed for serious amateur and professional photographers who want a program that can managed their images, edit them in easy steps using industrial strength tools, and showcase their work—all in one software with intuitive interface. Photoshop Lightroom is the professional photographer’s essential toolbox from Adobe intended to process not only camera raw files from almost all digital cameras but also psd, jpeg, tiff and dng files.

What will be covered
  • Lightroom work area, panels and tools
  • Managing, sorting and classifying images
  • Editing images
  • Presenting images using slideshow
  • Utilizing the color-managed printing tool
  • Showcasing your portfolio via Web
  • Integrating LIghtroom with Photoshop
Who should attend

Serious amateur or professional photographers who are looking for software to integrate in their digital photography workflow.

Prerequisite

To gain the most from this class, students should be familiar with Windows or Mac OS. Knowledge of Photoshop is not necessary.

What to bring

You can bring your own RAW files in a USB flash drive, or memory card (SD, CF, etc.)

Course outline
Day 1
  • What is Camera Raw? Explanation of Lightroom’s workflow
  • Explanation of Lightroom interface and workspace
  • Explanation of cataloguing in Lightroom
  • How to manage the panels in the module
  • How to import images into your Library
  • How to build Smart Previews
  • How to view, evaluate, sort, manage, classify, compare and rate your photos in the Library module
  • How to use the Toolbar and the Filmstrip
  • How to use stacking to organise your photos
  • How to create virtual copies
  • How to create keywording and add Metadata to facilitate searching of photos
  • How to use the Library Filter bar for photos searching
  • How to use Collections (Quick Collection, Regular Collection, Smart Collection, Target Collection, and Collection Set)
  • How to manage your folders to add, rename or delete photos
  • How to use Quick Develop for quick editing
Day 2
  • How to use the Navigator in the Develop module
  • How to apply existing presets and to save edits into a user’s preset
  • How to use the Snapshot to view variation in edits and to use History to review the editing process
  • How to partially adjust or edit your photos in the Develop module: • Using the tools: Crop and straighten tools • Using the Spot Removal tool • Using the Red Eye Correction tool • Using the Graduated and Radial Filters • Using the Adjustment Brush
  • Correcting or enhancing the exposure, contrast, colors of your photos using the adjustment sliders in the Basic panel
  • Using the Tone Curve for tonal adjustment and color correction
  • Using the HSL/Color sliders to change and/or tweak the original colors
  • Using the B&W sliders to convert the color photos into B&W
  • Using the Split Toning sliders to apply varying tones on the highlight and/or shadow of a monochrome images
  • How to sharpen and reduce the noise in your photos
  • How to correct the inherent defects of the lenses used to take the photo
  • How to apply post-crop vignetting and to simulate grains in your photos
  • How to use Soft-proofing.
Day 3
  • How to apply additional edit on your images using Photoshop
  • How to export your images outside of Lightroom
  • How to create a book output and saving it as PDF
  • How to produce a slideshow out of your selected images
  • How to printing selected images using a tethered printer or to save a file for external printing
  • How to creating a website that can be previewed and uploaded
  • How to using Map module to read existing tags, to tag untagged photos or to save locations
  • How to edit video files
Who should attend

This course is for beginner to intermediate level.

Prerequisite

There's no prerequisite but each participant is required to bring their own camera.

Terms and Conditions

Thirty percent (30%) downpayment is required upon registration. The balance can be paid in installments (cash, check or credit card). Payment schedule will be given upon registration. Downpayment is not refundable but transferable to other people or schedule.

 

DATE(S):
  • Digital Camera Fundamentals Jul 11 (Tue)
    Basic Photography Jul 12–14 (Wed to Fri)
    Adobe Photoshop Lightroom Aug 14–16 (Mon to Wed)
    Strobist Photography Aug 19 (Sat)
    Studio Portrait 101 Aug 23–25 (Wed to Fri)
TIME:

9:00 AM to 5:00 PM

INSTRUCTOR(S):
FEE:

PhP 19,200 (USD 480). Package fee is around 20-30% cheaper than taking the courses a la carte.

Includes materials, lunch and snacks.

Be sure to read the Registration Info before registering.

Register

Note: Your seat is not confirmed until we receive a 50 percent down payment.

Course Date(s)
Payment

Deposit payment at your nearest Rizal Commercial Banking Corporation (RCBC) branch, in the name of Philippine Center for Creative Imaging, S/A 1-249-91545-5. Fax deposit slip to 892-5281 with your name and class details. Surrender deposit slip on first day of class to get official receipt.

Who's Paying?
Are you coming from outside Metro Manila?
Preferred Platform

Where did you hear about us?

Please specify:

If you get a browser-related error, email your details to registration@pcci.com.ph