Philippine Center for Creative Imaging

This one-day seminar is an extension of the Graphic Design I course, amplifying some basic concepts of design. This course should not be thought of as an advanced course in graphic design but rather, an extension of basic design principles.

The course focuses on two types of layouts —designs for print and designs for screen. Participants learn design basics and learn some more advanced techniques for creating layouts particularly for print. Participants are introduced to different design challenges such as creating calling cards and designing posters. Participants are then introduced to animation and interactive documents that can be hosted online on Web sites or Facebook accounts.

Some of the many points covered in this course include

• Understanding what makes a great design
• Learning the contemporary design trends
• Knowing basic principles of layout & design
• Understanding layouts
  • Movement and flow
  • Gravity and weight
  • Positioning elements in a layout
  • Minimizing designs
  • Making Bold Statements
  • Adding Focal Points to layouts
  • Sizing and Positioning Elements
  • Creating simple but powerful layouts
• Learning how to become a better graphic designer
• Some simple rules of typography
• Creating a type palette
• Understanding the psychology of color
• Creating color palettes
• Analyzing an existing design
• Creating a calling card
• Planning a design project
• Writing a creative brief
• Concept development —how to develop a concept for a design piece
• Creating thumbnails and roughs
• Creating interactive documents for screen viewing
• Creating multi-state objects
• Creating animations
• Essential rules for poster design
• Designing posters for print

Who should attend

Recommended participants include graphic designers, illustrators, art directors, corporate communicators, advertising executives, web designers, and multimedia artists who want to understand how to effectively create design projects for print or screen/web. This is a must for those who want to improve skills in graphic arts, screen, and print design.

Prerequisite

This is an extension of the Graphic Design I course. Although it is not necessary to take the introduction class it is recommended for serious graphic designers.