Philippine Center for Creative Imaging

(This is a 1 day lecture-demo sessions)

Today's graphic design market is becoming more and more competitive that having a good concept and top-notch execution is only half of the total process.

Guerilla Graphic Design

Nowadays, speed is of the essence. Not only should designers be able to deliver in time but they should also work within limited resources. In this emerging market of outsourced graphic design services, designers are trained to hone their creativity with speed. Learn how designers can create ads from concept to finished layouts in 2-3 hours without sacrificing quality and accuracy.

How to Pull Ideas Out of Thin Air

This lecture is for everybody involved in visual communication. There’s a huge, endless demand for ideas in advertising, graphic arts, and photography—visuals for marketing materials, logos and graphics, photo pegs, updating old visuals. Rather than spout abstract, feel-good, hoodoo inspirational words, this lecture lists proven techniques for creativity that can be followed by anyone, cookbook-style.

The Twelve-Way Test of Poster Impact and Effectiveness

Judging a poster’s impact and effectiveness is not just about nice layout or nice graphics. The final test of a poster is out there, in front of its audience. Will it be noticed at all? Will it be remembered? Will it move the reader to action?

How will you, the graphic artist, know? What accomplishes all that is not an arty-smarty layout but powerful content, visuals appropriate to the message, targeted message.

This lecture runs through twelve questions that, like a ruler, take full measure of your poster, and guide you in judging if the designs on the drawing board have a better than even chance of being noticed and remembered.

Payment and Discounts

Regular Fee: ₱1,450

Discount Options:

• Early bird discount: Pay at least 5 days before the start of the class and pay only ₱1,200.
• Group discount: Group of 2 or more, and pay only ₱1,200 each.

Note: The above discount options are not cumulative. A person may only apply one discount option.

The Lecturers

Tony Bucu is an Adobe Certified Expert (ACE) and the country’s first and only Adobe Certified Instructor (ACI) in Illustrator (CS6 and CC).

He took up Electrical Engineering at Mapua Institute of Technology, and never thought he would end up as a graphic designer. After leaving college, he decided to explore his artistic skills and worked as an artist for a garments factory, designing shirt graphics. He has never looked back, and has been a designer for the last 20 years.

Ed Yap is a marketing communications consultant, providing copywriting and graphic arts services for print, Web, and audiovisuals. He produces marketing and corporate promotional materials such as brochures, print ads, logos, posters, magazines, Websites, and kinetic slide presentations ("motion stills").

He has also been editor-concurrent art director for three nationally distributed magazines, namely, i-Mag Photography, Digital Camera Philippines, and Gamefowl. He was formerly creative director/executive copywriter at Dailey & Associates, Graphic Atelier, Ad Strategists, and at his own design studios, e/FX Graphics, Design Matrix, and Show &Tell Communications.