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Video Production Essentials

This package is open to high school students up to working professionals who may or may not have prior background in video production but are willing to learn the basics of the trade as a skill or a business or a hobby. This is also for corporate videographers, wedding videographers, and novice filmmakers who want to improve their craft.

Digital Video Fundamentals (1 day)

Anyone getting into digital video for the first time is faced with a mountain of seemingly indecipherable jargon and confusing concepts. This one-day seminar will help you learn the language of digital video by offering easy-to-understand definitions and explanations.

  • Video basics
  • NTSC, PAL, and SECAM
  • Analog versus digital video
  • Types of compression
  • The meaning of DV
  • Digital video hardware
  • A movie-making overview
  • Sources of material
  • Nonlinear editing tools
  • Choices of NLE software
  • Basic editing techniques
  • Effects and Motion Graphics
  • Outputting Video

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Basic Video Production (2 days)

This is a two-day theory and hands-on training on the basics of the pre-production, production, and post production process such as: storytelling, scriptwriting and storyboarding, the production staff, camera operations, directing, lighting, editing, and more.

Day 1 will cover the theory part from pre‐production to post production. There will also be a hands­on take home assignment to be checked the following day.

Day 2 will cover the post production stage and an actual short film/video production (group) activity that will be produced by the participants and viewed at the day’s end.

Note: Different video clips and photos will be shown and analyzed during the 2-day workshop. The instructor will also share valuable insider information on the industry. He may adjust, highlight, add/ subtract certain topics depending on the students’ needs.

  • Introduction
    • History, philosophy, and art of cinema
    • Film versus video
  • Stages of production and administration
    • Pre production, production, post production
    • Functions of the producer, writer, director, etc.
  • Tools and elements of videography
    • Camera, lens, mounting
  • Cinematic Properties
    • Shot composition, basic lighting, camera movement, effects, etc

By the end of the workshop, participants should be able to produce, write, direct, and shoot a 3–5 minute video project.

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Basic Cinematography (2 days)

This two-day intensive workshop covers the aesthetic and technical aspects of digital cinematography, including camcorder operations and lighting.

  • What is Cinematography?
  • The Camera
    • Lenses and depth of field
    • Frame rates and persistence of vision
    • Camera angles and perspective
    • Camera movement
    • Composition
    • Exposure
    • Filters
  • Lights
    • Lighting set-ups
    • Lighting ratio
    • Gels and other filtration materials
  • Grips and other equipment
  • The cinematographer’s crew
  • Camera department
  • Lighting department
  • The cinematographer’s role in pre-production, production, and post-production
    • Ocular
    • Technical requirements
    • Color grading
    • Compositing
  • Aesthetics
    • According to genre
    • According to intention

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Production Business Overview (1 day)

Whether you’re already in the business of production or still exploring your options, you will need perspective on the larger industry that you move in. The landscape is changing fast and the big question is, are you ready for change?

With mobile and internet technology advancing at break-neck speeds, businesses and industries are changing the way they do things. If you’re growing your production venture or you’re simply scouting for opportunities, you need to act fast, find your niche, and partner with industry players that will help you thrive in the digital age. This course is your first step into doing just that.

From setting up your business to identifying and finding your markets, from finding gaps and opportunities in global production and distribution systems to developing innovative products and services, this course will equip you with an understanding of the interrelationships that drive the global information and entertainment industry today and give you insight into how it works so you can successfully maneuver your business in and around it.

  • Overview: Production, Distribution and Consumption
  • The Digital Age: How Mobile and IOT are changing consumption patterns
    • Content streaming and VOD, mobile, and IOT in the household
    • Social media as a content distribution channel
    • The rise of YouTube stars, influencers, and the Millenial
    • Monetizing digital/online content production
    • Technology and software development opportunities
  • Content Marketing Basics: A new way of doing things
    • What is content?
    • Content marketing vs. advertising
    • Virality of content
    • Identifying audiences and marketing channels
    • Video as the content marketing tool of choice
    • B2B opportunities serving brands
  • Traditional Media as a Reliable Content Distribution Channel
    • FTA, cable, DTH and the broadcasting business model
    • Current production and distribution trends within traditional media
    • B2B opportunities serving networks through outsourced production
    • Technology and software development opportunities
  • The Global Format Trade
    • Overview
    • Creating formats and building brands
    • Intellectual property laws
    • Protecting your concepts and formats
    • B2B and B2C opportunities – format rights, licensing, syndication,merchandising, content brokering
  • Finding Your Place in the Industry
    • Production deal types and how they can work for you – block time,financed productions, co-production, line production
    • Choosing a business model
    • Making a business plan
    • Finding funding for your business and your projects
    • Legal and ethical framework for your business (registrations,permits,contracts, receipts, taxes, and proprietary considerations)
    • Business operation (pricing products and services, budgets, timelines, production management, overhead, capitalization, depreciation, P&L)
    • Building your brand
    • Identifying and finding your market
    • Marketing and selling your products and servicesd
    • WORKSHOP: Creating a development plan for your business

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Participants who have their own digital camcorders or DSLR camera are encouraged to bring them to class.

Terms and Conditions

Fifty percent (50%) downpayment is required upon registration. The balance can be paid in installments (cash, check or credit card). Payment schedule will be given upon registration. Downpayment is not refundable but transferable to other people or schedule.


  • To request for complete program details and updated program calendar, please EMAIL:


9:00 AM to 5:00 PM


PhP 15,000 (USD 375). This package fee is about 25% cheaper than taking each course separately.

Includes materials, lunch and snacks.

Be sure to read the Registration Info before registering.

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Note: Your seat is not confirmed until we receive a 50 percent down payment.

Course Date(s)

Deposit payment at your nearest Rizal Commercial Banking Corporation (RCBC) branch, in the name of Philippine Center for Creative Imaging, S/A 1-249-91545-5. Fax deposit slip to 892-5281 with your name and class details. Surrender deposit slip on first day of class to get official receipt.

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