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Effective Logo Design (Live Virtual Classroom)

The main purpose of the logo is to identify the person, product, business or service you’re designing it for, its primarily a strategic tool for your brand or business.

Most consumers have strong opinions regarding their favorite brand. These opinions are more emotional than rational. Some brands (e.g. Apple, Microsoft, Adidas etc.) resonate with customers more than others. They form an emotional attachment to these brands, often disregarding better products and services for ones with higher visibility and brand recognition.

This 6-hour workshop allows participants to incorporate the best practices and creative techniques that will take logo designing to the next level.

Method of Teaching

This course provides live instructor-led demonstration and discussions, student engagement and on-the-spot hands on exercises using Zoom, Google Classroom and Adobe Illustrator CC. A design brief will be given to the students to accomplish and present on the last day.

Course Outline
Session/Day Lessons

1

Concepts, Principles and Techniques

  • • The do’s and don’ts of logo design
  • • How to design logos properly using time tested methods.
  • • Activity: Create a simple logo using the tools presented in the demo.
  • • How a branding manual is created
  • • The importance of branding and logo design in a corporate world

2

Practical Application
  • • Game: Logo Quiz
  • • How to cost your logo projects properly
  • • Hands On Activities (logo design challenge)
  • • How to pitch your logo designs to your client
  • • Final Presentation and Feedback
Prerequisite

Students must have the following: Zoom application, Gmail account (for Google Classroom) and Adobe Illustrator CC (lower versions are acceptable however maybe restricted) and stable internet connection. For more details, check our ONLINE TRAINING FAQs.

Schedule
Dates Time
Oct 26–27 (Mon to Tue) 9:00 am to 12:00 pm
morning class
Payment Options

There are several ways to pay:

Online bank transfer or bank deposit

  • any Rizal Commercial Banking Corporation (RCBC) branch, in favor of Philippine Center for Creative Imaging Inc, S/A 1-249-91545-5; or
  • any Banco de Oro (BDO) branch, in favor of Philippine Center for Creative Imaging Inc, S/A 00429-0078357.

PayPal

Online payment via PayPal. (Please click here)

 

DATE(S):
TIME:

Schedule

INSTRUCTOR(S):
FEE:

PhP 4,000 inclusive of VAT.

A student who has registered to our physical classes may avail of online classes instead. The difference in fees will be converted to store credits or applied to other online classes that he might want to attend.

Includes materials & e-certificate at the end of the class.

Be sure to read the Registration Info before registering.

Register

Note: Your seat is not confirmed until we receive a 50 percent down payment.

Course Date(s)
Payment

Deposit payment at your nearest Rizal Commercial Banking Corporation (RCBC) branch, in the name of Philippine Center for Creative Imaging, S/A 1-249-91545-5. Fax deposit slip to 892-5281 with your name and class details. Surrender deposit slip on first day of class to get official receipt.

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