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Ideation: Bringing Ideas to the Screen (Live Virtual Classroom)

Have you got a winning idea for a TV show or online video but don’t know how to get it off the ground or where to start?

Learn how to transform your ideas into actual production or film projects in this online lecture-workshop designed for creative and production practitioners and aspirants. In this course, you will immerse yourself in the creative process and learn how to think and collaborate to turn your ideas into market- and production-ready proposals. It will also equip you with an overview of global production and distribution ecosystems to help you plan out and navigate your concepts through to production and screening.

The course is immersive and therefore participants are required to bring ideas for programs, videos, films, and other production or content projects for them to work with in the workshops.

Participants should expect coursework that need to be accomplished outside of the sessions and presented in class at the workshops. The workshops are collaborative in nature (brainstorming and critiquing environment) so participants are expected to keep an open mind and maintain a constructive attitude.

At the end of the course, you will learn how to systematically generate ideas and develop them into concrete, workable production concepts and formats.

Important Note: As we are dealing with potentially proprietary creations, we will require all participants to respect (and possibly sign for) non-disclosure.

Who Should Attend
  • Production professionals involved in or desiring to go into program or content development
  • Aspiring documentary makers and content creators
  • Digital or online media creators and producers
  • Advertising and branded content creatives
  • Aspiring filmmakers and scriptwriters
  • Graduates and students of Media, Communication, Film, and related courses who desire a practical understanding of the creative process
  • Events and consumer marketing professionals
  • Producers, investors and entrepreneurial individuals who desire an understanding and appreciation of the creative process in production
Method of Teaching

This course provides live instructor-led demonstration and discussions, student engagement and hands on exercises using Zoom and Google Classroom. When necessary, students will complete exercises after-class to be submitted before the next one.

What will be covered
Session/Day Lessons

1

Getting Started
    The Big Idea: How to create and nurture ideas
  • What is an idea? What makes an idea a good idea?
  • Where and how to get ideas for content and programs?
  • CASE STUDIES: Ideas that worked on TV and the digital space
  • WORKSHOP: The idea lab
The Ideation Process: Developing ideas into working concepts
  • Idea vs. Concept
  • The importance of research
  • Feedback: the litmus test of ideas
  • The paper format
  • WORKSHOP: Developing ideas into working concepts

2

Knowing Your Market
  • Profiling your audience: The importance of audience research
  • Reverse Engineering: Developing concepts for a target audience
  • CASE STUDIES: Content marketing strategies that worked
  • WORKSHOP: Customizing concepts for a target audience
  • Identifying your audience vs. identifying your market: What’s the difference?
  • WORKSHOP: Identifying a market for your concepts

3

Making Your Concepts Market-Ready
  • What makes a concept sellable?
  • Creating mood or vision boards
  • Developing brand architecture
  • Developing a format
  • WORKSHOP: Developing a concept or format proposal
  • What is proof of concept and why is it important?
  • Working on your proof of concept: sizzle or mood reel, trailer, sampler or pilot
  • WORKSHOP: Developing your pitch deck

4

Selling Your Ideas
  • WORKSHOP: Presentation of your pitch deck
  • Overview: Production and distribution ecosystems
  • Traditional vs. digital production and distribution ecosystems
  • Finding the right people to sell your concepts and formats to
  • Funding your own project or finding funding for it
  • The global format industry: What it is and how it works
  • Intellectual property laws
  • Protecting your concepts and formats
  • WORKSHOP: Creating a development plan for your concept or format

Disclaimer: Instructor may adjust the lessons covered based on the class progress and the number of participants.

Prerequisite

The course is designed for creative and production industry professionals, but amateurs, aspirants, and students can greatly benefit from learning about the ideation process and the production and distribution industries. Preferably, participants have experience or have attended courses in Digital Video Fundamentals, Digital Video Production, or Production Management. Business background is an advantage but not required.

What to prepare
  • The course is immersive and therefore participants are required to bring ideas for programs, videos, films, and other production or content projects for them to work with in the workshops.
  • Participants should expect coursework that need to be accomplished outside of the sessions and presented in class at the workshops.
  • The workshops are collaborative in nature (brainstorming and critiquing environment) so participants are expected to keep an open mind and maintain a constructive attitude.
  • Finally, as we are dealing with potentially proprietary creations, we will require all participants to respect (and possibly sign for) non-disclosure.

Students must have the following: Zoom application and Gmail account (for Google Classroom) and stable internet connection. For more details, check our ONLINE TRAINING FAQs.

Schedule
Dates Time
Nov 9-12 (Mon to Thu) 9:00 am to 12:00 pm
morning class
Payment Options

There are several ways to pay:

Online bank transfer or bank deposit

  • any Rizal Commercial Banking Corporation (RCBC) branch, in favor of Philippine Center for Creative Imaging Inc, S/A 1-249-91545-5; or
  • any Banco de Oro (BDO) branch, in favor of Philippine Center for Creative Imaging Inc, S/A 00429-0078357.

PayPal

Online payment via PayPal. (Please click here)

 

DATE(S):
TIME:

Schedule

INSTRUCTOR(S):
FEE:

PhP 5,000 inclusive of VAT.

A student who has registered to our physical classes may avail of online classes instead. The difference in fees will be converted to store credits or applied to other online classes that he might want to attend.

Includes materials & e-certificate at the end of the class.

Be sure to read the Registration Info before registering.

Register

Note: Your seat is not confirmed until we receive a 50 percent down payment.

Course Date(s)
Payment

Deposit payment at your nearest Rizal Commercial Banking Corporation (RCBC) branch, in the name of Philippine Center for Creative Imaging, S/A 1-249-91545-5. Fax deposit slip to 892-5281 with your name and class details. Surrender deposit slip on first day of class to get official receipt.

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